Bespoke UI and UX Design Services
Nova UA FCU — Credit union website design
About the project
We redesigned Nova UA FCU’s website to modernize the member experience, improve usability, and support future digital growth while preserving the brand’s heritage.
Full-cycle redesign with long-term scalability: Research & UX Strategy, Scalable layout system, Webflow development, SEO & Performance optimization
Figma (Design System, Prototyping)
FigJam (Workshops & IA Mapping)
Webflow (Development & CMS)
Banking & Financial Services / Credit Union
The challenge
Nova UA FCU needed a modern website that could meet today’s digital expectations without alienating long-time members or losing its cultural identity.
Project stages & Timeline
Key Findings
Our research confirmed a clear gap between Nova UA’s strong community reputation and its outdated digital experience. Users wanted modern self-service tools, clearer product guidance, and mobile-first convenience — all without losing the personal, human feel that sets the credit union apart.
Scalable Webflow Setup
Achievements
We introduced a fully modular design system, restructured key user flows, and delivered a Webflow-powered site the client can update independently. The brand now feels unified across digital touchpoints, with stronger clarity, accessibility, and conversion intent.
Overall results
Nova UA now has a future-proof digital foundation: easier onboarding, improved member experience, measurable growth in online engagement, and a modern identity that honors its roots while positioning the credit union for the next decade.
