AnalystPro — Product UI Design
Automation-Driven Research Software
2024 — Marketing analysis
AnalystPro enables consulting teams to thrive in the AI era. AnalystPro transforms how consulting teams make strategic recommendations with is an indispensable AI-native orchestration platform. It allows superior, trusted recommendations 12x faster by automating strategic analysis.
UX/UI design
UX Audit
User & Market research
Figma
Adobe Illustrator
Marketing analysis
2024 - ongoing
While briefing stakeholders, we identified problems we will need to solve to deliver a product that not only meets user expectations but also exceeds them. Common problems include confusing navigation, inconsistent interfaces, or lengthy processes that frustrate users. These friction points create negative experiences, discouraging users and leading to a high churn rate.
Through user flow mapping, we identified friction points and optimized the journey for better usability. Using Jakob Nielsen's 10 usability heuristics, we crafted intuitive interfaces. A UX audit based on these heuristics ensures clear, accessible, and functional design, enhancing the overall user experience.
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The new modern and consistent design enhances user engagement and satisfaction. Smooth interaction across the app and extension improves productivity. Design consistency reduces the learning curve, helping users complete tasks with 54% fewer clicks and improving efficiency.
By simplifying flows & navigation, the cognitive load on users is reduced, enabling them to complete tasks more efficiently. Seamless transitions between different environments contribute to a smooth navigation experience.
