AnalystPro — Brand Identity
A versatile identification system that adapts
2024 —Marketing analysis
AnalystPro transforms how consulting teams make strategic recommendations with is an indispensable AI-native orchestration platform. It allows superior, trusted recommendations 12x faster by automating strategic analysis.
Branding
Discovery
Strategy
Visual Identity
Figma
Adobe Illustration
Adobe Photoshop
Marketing analysis
2024
The client aimed to refresh and modernize their outdated branding by creating a memorable and cohesive brand identity. Our goal was to design a versatile identity system that adapts to various needs and supports consistent, impactful designs. To achieve this, we developed a detailed brand guide covering everything from the core logo and its alternative versions to marketing materials and a diverse range of visual assets, ensuring the brand's relevance and flexibility.
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The research was focused on analyzing companies that provide solutions for conducting research, utilizing publicly available sources such as Google searches, articles with rankings, and other open-source materials.
We developed a wide range of visual assets, along with clear rules on how to generate, apply, and combine them effectively. These guidelines were specifically crafted to ensure consistency when creating social media content and marketing materials, offering flexibility while maintaining brand integrity.
We developed editable templates for RFPs, 2-pagers, Tactical Proposals, and Problem-Solution Papers. These flexible, easy-to-update materials streamline content customization, ensuring consistent branding and efficient communication with clients.
Include all materials, general rules, and recommendations for working with brand identity elements. It also includes guidelines for constructing typical brand compositions and examples of how to apply the identity across various design carriers.
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