This project entailed crafting a distinctive e-commerce website for Tina Valerdi's new line of evening dresses, designed to stand apart from her existing bridal wear site. Our objective was to encapsulate the allure and sophistication of Tina Valerdi’s evening collection through a platform that offers a seamless, engaging online shopping experience. We employed a fusion of elegant design elements and intuitive functionality, aiming to make every visitor's journey as captivating as the gowns themselves.
Product UX/UI design
UX/UI Consulting
Web design
SMM
Business Analysis
User & Market research
Figma
WordPress
Fashion
December 2022 - February 2023
The challenge was twofold: firstly, to create a website that complements but clearly differentiates from her bridal wear website, focusing exclusively on evening gowns. Secondly, we aimed to address the needs of a diverse international audience, providing them a platform where they can effortlessly explore and purchase luxurious evening wear.
For Tina Valerdi's evening wear collection, we've distilled elegance into functionality. Our minimalistic cart interface ensures a smooth journey from inspiration to purchase. With effortless adjustments, clear information flow, and a convenient side cart overview, customers enjoy a seamless checkout process that exemplifies sophistication.
We streamlined Tina Valerdi's social media with versatile templates, enabling effortless, brand-cohesive posts. These engagement-focused templates simplify storytelling, highlight bridal fashion expertise, and drive audience interactions. Integrating interactive elements fosters community and ensures sustained connection, supporting continued digital storytelling and growth.