InterUAction
Business community for the rapid recovery and development of Ukraine
2022 — Nonprofit
InterUAction is a coalition of business associations, entrepreneurs, donors, government and community representatives, public unions, and charitable foundations. This collective came together with a common mission: The Rapid Recovery and Development of Ukraine.
Branding
Discovery
Strategy
Naming
Visual Identity
Design Support
Social Media Design
Figma
Adobe Illustration
Adobe Photoshop
Nonprofit
2022
The client sought to build a strong and memorable brand identity from scratch. Our primary objective was to create a flexible identity system that supports a broad spectrum of use cases, enabling effortless creation of new and relevant designs. We accomplished this by developing a comprehensive grid that informed all branded elements, including the primary logo and several alternative versions.
We developed a versatile visual identity with a clean, modern aesthetic. This includes a primary logo and alternatives, custom-designed stationery, marketing materials, and digital assets to maintain a cohesive online presence.
We created a memorable brand identity that stands out and effectively communicates InterUAction’s values. The versatile design system supports various applications, from print to digital. Our work has significantly enhanced audience engagement, reinforcing InterUAction’s mission and vision while ensuring consistency and adaptability across all platforms.
The work process was easy and relaxed, and the team had a positive working atmosphere. We are pleasantly surprised by the approach and attention to detail and our wishes. We would definitely recommend hiring this team.
Our strategic and evidence-based approach to branding has not only provided InterUAction with a strong visual identity but also positioned them as a leading entity in the rapid recovery and development of Ukraine. The flexibility and adaptability of the design system ensure that InterUAction can continue to evolve and respond to future needs and opportunities effectively.
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